Video and the Web
Video is taking over the web!
Due to new technology making it possible to use high definition video on your website, web-video is fast becoming the number one advertising tool on the internet.
Recent statistics are showing there are lifts of up to 40% of incremental buying from online video advertising.
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Statistics
Video Marketing - the staggering stats (This comes from comScore, EMarketer, and a variety of world leaders in measuring digital statistics)
- Video advertising on the internet has increased 74% in the last year.
- Over 68% of kiwis actively watch video online
- The average online viewer watched 273 minutes of video per month.
- The duration of the average online video was 3.1 minutes.
- U.S. Internet users viewed 11.5 billion online videos during the month of March 2008, now in June 2009 1.5 billion videos are viewed per day.
- Worldwide video streams are now approaching 80 billion per month!
- That pretty much means everyone on the internet, on average, is watching one video per day.
- 25% of websites in the U.S. are now using video.
- 97% of people first looking for products and services on the internet
- Video is 40% MORE likely to create attention than an advertisement with JUST words.
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Web Video Marketing
On the Internet, physical handling of the product is absolutely impossible. That is why video marketing has been so effective online – The closest way for your customers to experience what you have to offer, without actually being there.
- Statistics show that web video advertising has proven HUGELY successful over just stills and text.
Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.
- Achieve top rankings in the search engines
Google recently introduced Universal Search. This means videos now appear in the search results pages.
You can view videos with all kinds of devices these days e.g. iPods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.
- Short, straightforward and get to the point.
A web video grabs the attention of customers with simple, well-crafted messages and great imagery. A good video is only 1-3 min long, covering everything the viewer wants, and needs, to know about what is on offer. It is the easy way for your customers to gain comperhensive information about your product. |
Types of Web Video
Video marketing is Beneficial for advertising:
Real Estate:
- 87% of real estate sales are found through the internet
- Only 1/3 of 1% is now sold through print!!
- listings with virtual tours receive 52%+ more views than listings that do not
Business:
- Recent statistics are showing there are lifts of up to 40% of incremental buying from online video advertising
- A video can demonstrates how a product works, much more easily and efficiently than photos. Just like being there. It allows you to get your sales pitch perfect, in the shortest time possible, and it sets off emotional triggers that static text simply cannot do, ultimately influencing buying decisions.
Accommodation:
- People like to see exactly where they are going to stay, and what your area has to offer once they are there – web video can show them this in a short, easy and effective way.
- The frustration of clicking through endless photos and reading blurb quickly loses a buyer's interest - a video encapsulates your accommodation in a single click!
- Success stories show 100%, 200% and, in some cases, a 300% increase in enquiries - directly as a result of putting a stunning and informational web video about their accommodation in place on their website.
Your website is your window to the world. Video can describe your product and capture the attention of viewers efficiently and effectively, leaving a lasting impression.
At a time of recession, investing in the latest marketing of a web video can give your product or service the marketing edge.
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